About Andemors Verden
It all started with a giant green rubber duck!
Andemors Verden began because Line once "got bitten by a crazy rubber duck." And because she fundamentally has "something" with joy. As she explains it herselft; "I believe that if we have joy in our lives, we can handle a lot." Therefore, Andemors Verden stems from that one fundamental purpose - to make children and their adults happier! |
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Andemors Verden is a distribution and trading company that sells toys and children's products. The company represents many international brands and also develops and distributes three of its own brands - Find that hippo, Follow the duck, and Memories by Así. The company was founded by Line Marie Wibroe in 2011 and is today co-owned by Stine Lerche Fenger-Mieritz, who joined the "duck pond" as a partner during the first lockdown of the COVID-19 pandemic in March 2020. Andemors Verden works with a wide range of international brands and sells to stores, amusement parks, museums, and more across large parts of Europe, as well as selected locations worldwide. However, its primary market is clearly Scandinavia. Andemors Verden was originally established with a desire to focus more on children's play with and joy of water. As Line puts it: "Children play with water wherever they can get away with it. Where there is a puddle, there is a child. As a country, Denmark is surrounded by a world-class coastline. Nevertheless, much of the water-related toys we have offered our children over the years have not been of particularly high quality. We wanted to change that." For this reason, many of the brands Andemors Verden works with today still revolve around water play and water acclimatization in one way or another. Follow the Duck is a brand that Andemors Verden created to focus on water acclimatization and the joy of water from as early an age as possible. That being said, the joy of play - bringing children and their adults together across generations - will always be the driving force behind the products that Andemors Verden offers its customers. For the same reason, the company has evolved significantly over time and today covers many more aspects of the good childhood than it did in the beginning when "it was all just about water." Areas such as motor skills and movement are particularly important to Andemors Verden, but so are products and brands that bring generations together, such as the doll brands Así and Memories by Así. Andemors Verden has its office, warehouse facilities, and showroom in Herfølge. In addition to Line and Stine, you will meet a small, close-knit team of employees who ensure that everything runs smoothly and that goods move in and out the door. There is always coffee brewing and time for a chat – just stop by! |